Where I Want To Be And How I'll Get There

Over the past few years, I have had the opportunity to study and explore the various aspects of marketing, from consumer psychology to social media strategy, and have developed a strong passion for this field.
Now, as I embark on the next chapter of my life, I am eager to apply my skills and knowledge to make a meaningful contribution to the marketing industry.

Step One: Industry Research

 

1. Technology: The technology industry is constantly evolving and offers exciting opportunities to work on cutting-edge projects. This industry also tends to be well-compensated, and there is often a lot of room for growth and advancement. Working in tech, being in the tech industry a person is typically drawn to the innovative culture, fast-paced environment, and opportunities to work with emerging technologies this aligns with my goals of working in a fast paced,
2. Consumer goods: The consumer goods industry includes companies that manufacture and sell products to consumers, such as food, beverages, household items, and personal care products. This industry can be appealing to marketing students because it is focused on understanding and meeting the needs of customers. Working in this industry might involve developing new products, conducting market research, and creating marketing campaigns to promote those products.
3. Healthcare: The healthcare industry is another option that may be of interest to marketing students. Healthcare companies need to market their services to patients, healthcare providers, and other stakeholders, and there is a lot of opportunity to work on meaningful projects that have a positive impact on people's lives. You might be drawn to this industry if you are passionate about healthcare and want to use your marketing skills to help improve the delivery of healthcare services.

 

Step Two: Narrow the Search

 

Tech Industry:

Shopify - Shopify is an e-commerce company that provides a platform for online stores and retail point-of-sale systems. The company's mission is to make commerce better for everyone. Shopify's vision is to build a world-class commerce platform that empowers entrepreneurs around the world. According to Glassdoor, Shopify has an overall rating of 4.8 out of 5 stars from employee reviews.

Skills, education, and experience: Shopify looks for candidates with experience in marketing, preferably in a tech-related industry. A bachelor's degree in marketing, business, or a related field is required, and a master's degree is preferred. Candidates should have strong communication, analytical, and project management skills.

 

Consumer Goods Industry:

Loblaw Companies Limited - Loblaw is a Canadian food and pharmacy company that operates a wide range of retail stores. The company's mission is to provide Canadians with the best food, health, and wellness products, and services. Loblaw's vision is to be Canada's food and pharmacy leader, delivering great food, health, and wellness experiences to Canadians. According to Indeed, Loblaw has an overall rating of 3.5 out of 5 stars from employee reviews.

Skills, education, and experience: Loblaw looks for candidates with a bachelor's degree in marketing or a related field, along with experience in marketing, preferably in a consumer goods or retail industry. Candidates should have excellent communication and interpersonal skills, as well as strong analytical and project management skills.

 

Healthcare Industry:

Telus Health - Telus Health is a Canadian healthcare technology company that provides digital health solutions to healthcare providers and patients. The company's mission is to improve access to healthcare and the health outcomes of Canadians through the use of technology. Telus Health's vision is to transform healthcare by harnessing the power of technology to connect patients, providers, and health systems. According to Indeed, Telus Health has an overall rating of 4.0 out of 5 stars from employee reviews.

Skills, education, and experience: Telus Health looks for candidates with a bachelor's degree in marketing or a related field, along with experience in healthcare marketing or healthcare technology marketing. Candidates should have excellent communication, project management, and analytical skills. Experience in a regulated industry, such as healthcare or financial services, is preferred.

 

In terms of skills, education, and experience, these companies generally look for candidates with a bachelor's degree in marketing or a related field ( In some cases they also state a diploma is also accepted), along with experience in marketing, preferably in their specific industry. Strong communication, analytical, and project management skills are essential, as well as an understanding of digital marketing and data analysis. Some companies may also prefer candidates with a master's degree or experience in a regulated industry.

 

Step Three: Analyze           

List the skill sets they look for and match them to what you have to offer

·         Experience in marketing, preferably in a related industry

o   Since I will be new to the marketing profession I will not have loads of experience however I do have some experience from the applied projects that I have completed during my education

·         Bachelor's degree in marketing, business, or a related filed

o   Obviously this course does not give us a degree, however our time here at RRC does amount roughly to the same as an undergraduate degree so I do plan to use this as a highlight in my future. I still have yet to decide if I will return for further education to pursue a degree.

·         Strong communication skills

o   I believe I have strong communication skills because I’m always using appropriate body language and tone of voice can also convey confidence and professionalism. Additionally, demonstrating empathy and understanding when interacting with others can help build rapport and strengthen communication skills.

 

·         Project management skills

o   Because of particular situations in my work and school lives I’ve had to assume a leadership role to get everyone onboard. This meant delegating/ splitting up tasks and setting firm deadlines.

 

If I'm missing certain skills required for a marketing role in these industries, there are several ways I can compensate and improve my chances of getting hired:

1. Training and education - I can take courses or attend training programs to develop the skills I'm lacking. For example, if I don't have experience in digital marketing, I can take online courses in social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to improve my digital marketing skills.
2. Volunteer work or internships - I can gain experience and develop skills through volunteering or internships. I can look for opportunities to volunteer for non-profit organizations, or apply for internships in marketing departments of companies in my desired industry. This will give me hands-on experience and help me build my resume.
3. Networking - I can attend industry events and connect with professionals in my desired industry. This can help me learn more about the skills required for the job and potentially find a mentor who can provide guidance and advice.
4. Soft skills - While technical skills are important, soft skills such as communication, interpersonal skills, and adaptability are also highly valued in marketing roles. I should make sure to highlight these skills on my resume and during job interviews.
5. Passion for the industry - Employers also value candidates who are passionate about the industry and the company's mission. I can do my research and learn as much as I can about the company and the industry to show my enthusiasm during the application process.

Overall, it's important for me to be proactive in developing my skills and gaining experience, as well as showing a willingness to learn and grow in my desired role. By highlighting my strengths, being passionate about the industry, and showing a willingness to learn, I can compensate for missing parts of those skills and increase my chances of getting hired.